Market Research
Experience in Data Collection and Research
In my academic journey, I've gained experience in both qualitative and empirical research methods. These approaches have equipped me with diverse tools for exploring various research questions and phenomena.
In qualitative research, I've learned to delve into human experiences, beliefs, and behaviors through methods like interviews, focus groups, and observation. This has provided insights into social dynamics and individual perspectives.
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On the empirical side, I've delved into quantitative analysis using tools like SPSS and regression analysis. This has allowed me to extract insights from data sets, uncover relationships, and make evidence-based conclusions.
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By combining these methods, I've embraced a mixed-method approach, enhancing the depth and validity of my research findings. Whether exploring human behavior or societal trends, I'm committed to employing rigorous methodologies to generate meaningful insights.
Brought to You By:
The Role of Digital Spaces in Promoting Mental Health Resources to College Students
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Abbey Willmann, Chip Verst
For this project, I took charge of configuring the literature review, meticulously delving into existing research to establish a comprehensive understanding of the subject matter. Additionally, I assumed responsibility for the statistical analysis, employing SPSS to meticulously process and analyze the data.
Following rigorous analysis, I meticulously interpreted the results, extracting valuable insights and correlations to inform our conclusions. By synthesizing these findings with the broader context provided by the literature review, I ensured that our conclusions were not only grounded in empirical evidence but also rich in nuanced understanding, contributing significantly to the project's overall success.
Calling out Comedy:
An Exploration of Misrepresentation in Animated Short Films
Abbey Willmann, Rhy’ss Taylor, Jacob Miller
As part of a dynamic research team, I spearheaded a case study aimed at unraveling the intricate tapestry of diversity within short animation films spanning various eras. Our project embarked on a multifaceted journey, meticulously analyzing an extensive corpus of films to discern patterns and trends in representation. With a meticulous eye for detail, I undertook the task of coding the data, systematically categorizing elements such as character demographics, narrative themes, and production contexts.
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Utilizing this rich dataset, we embarked on a comprehensive analysis to uncover the nuanced interplay between diversity and the success of individual films. By employing a mixed-method approach, blending quantitative data analysis with qualitative insights drawn from film critique and industry discourse, we were able to unearth deeper connections and correlations. This methodology allowed us to transcend mere statistical analysis, delving into the underlying narratives and socio-cultural contexts that shape audience reception and industry recognition.
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Our research underscores the intrinsic value of adopting a mixed-method approach in understanding the complexities of diversity in media representation. By triangulating quantitative data with qualitative insights, we gained a more holistic understanding of how diverse representation impacts the artistic merit, commercial viability, and societal relevance of short animation films. This nuanced understanding not only enriches academic discourse but also offers practical insights for content creators, industry stakeholders, and policymakers striving to foster more inclusive and impactful storytelling in the realm of animation.
More Than Music:
Decoding Swifties’ Digital Discourse and Feminist Narratives
Abbey Willmann
This paper offers a unique opportunity to hone qualitative research skills, which are invaluable for future roles in research. By utilizing qualitative methods like interviews and content analysis, I'll gain hands-on experience in exploring complex social phenomena, such as fan communities, from multiple perspectives. This will not only deepen my understanding of qualitative research techniques but also enhance my ability to uncover nuanced insights and trends within cultural contexts.
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Moreover, conducting this paper will allow me to develop critical analytical skills necessary for interpreting qualitative data and identifying meaningful patterns and themes. These skills are highly transferable and can be applied to various research projects across disciplines, equipping me with a versatile toolkit for future research endeavors.